Edgars - Heritage Day Promo IG Story

Brief:

The client had a promo they were going live with on Heritage Day, but didn't want it to come across as a typical hard-sell promotion.

Solution:

The Common Thread - a manifesto encouraging South Africans from all walks of life to celebrate their diversity on Heritage Day.

We’re South African. We’re full of colour.

We’re black. We’re white. We’re a lot.

We have a lot to say. We have a lot to show. Surely we have a lot to share?

Why only ‘live’ with our diversity, when we can love it?

Our hopes are embedded in our national fabric.

That is our common thread.

Watch the IG Story:

Edgars - The Common Thread