Copy-Driven Ad Concepts
These are some short-form writing ad concepts. 100% art directed by me, so apologies if I broke any design/AD rules.
Stella Artois - Wet Paint Film
When lockdown restrictions were eased in South Africa, people quickly started slipping back into old habits. Stella Artois Africa let us use art to intervene in those awkward situations, and film a social experiment in social distancing.
Game - 'Loadshedding' Concept
Ever wondered how the South African president would deal with loadshedding ahead of a 'family meeting'? I gave it a shot through a high-level TVC concept for Game SA
Campaign Concepts: 2019-20
I regularly pitch proactive concept/campaign work. These are a few selects from around 2019 - 2020.
Bathong. Can we stop being so weird about BEE?
Opinion piece on the shame associated with BEE in the corporate environment.
FNB Easy Zero Account - Content Video (Melody)
Only a student can work with a student budget. Only the FNB Easy Zero account can help them make the most of it. Here's how Melody managed with just R577 for a F*shion Week Outfit.
Bob Martin - #PuppyLove
One of the most awkward things about breakups is how your ex can be out of the picture, but still in your favourite photos! We helped Bob Martin give singles the best Valentine's Day gift - puppy love.
FNB Easy Zero Account - Content Video (Carpo)
Only a student can work with a student budget. Only the FNB Easy Zero account can help them make the most of it. Here's how Carpo managed to use R312 for a house party.
Best of '30 Days of Copy Challenge'
I challenged myself to making a print ad a day for 30 days straight. This is the more standout work to come out of the exercise.
Confession
I made a song!
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Email: skhumbuzo.tuswa@gmail.com