Copy-Driven Ad Concepts
These are some short-form writing ad concepts. 100% art directed by me, so apologies if I broke any design/AD rules.
Stella Artois - Wet Paint Film
When lockdown restrictions were eased in South Africa, people quickly started slipping back into old habits. Stella Artois Africa let us use art to intervene in those awkward situations, and film a social experiment in social distancing.
Game - 'Loadshedding' Concept
Ever wondered how the South African president would deal with loadshedding ahead of a 'family meeting'? I gave it a shot through a high-level TVC concept for Game SA
Campaign Concepts: 2019-20
I regularly pitch proactive concept/campaign work. These are a few selects from around 2019 - 2020.
Bathong. Can we stop being so weird about BEE?
Opinion piece on the shame associated with BEE in the corporate environment.
FNB Easy Zero Account - Content Video (Melody)
Only a student can work with a student budget. Only the FNB Easy Zero account can help them make the most of it. Here's how Melody managed with just R577 for a F*shion Week Outfit.
Bob Martin - #PuppyLove
One of the most awkward things about breakups is how your ex can be out of the picture, but still in your favourite photos! We helped Bob Martin give singles the best Valentine's Day gift - puppy love.
FNB Easy Zero Account - Content Video (Carpo)
Only a student can work with a student budget. Only the FNB Easy Zero account can help them make the most of it. Here's how Carpo managed to use R312 for a house party.
Best of '30 Days of Copy Challenge'
I challenged myself to making a print ad a day for 30 days straight. This is the more standout work to come out of the exercise.
Confession
I made a song!
Edgars - Kelso Curves Launch
Writing and direction of a manifesto for the launch of Kelso Curves, a new plus-size range from Edgars.
Concept - SADAG - Call for Help
A concept for SADAG (South African Depression and Anxiety Group).
Concept - Nandos - Effect Change
A concept for Nandos, a leading South African restaurant brand. Themed around elections, the idea is to get politicians to put the politics aside, and do something to effect change where it matters - in people's pockets.
Edgars - Don't Tell Me What To Do
Connecting a dying South African brand to South African youth culture.
Edgars - Heritage Day Promo IG Story
We used Instagram Stories to deliver a manifesto themed around Heritage Day.
Nike Football ZA - Kaizer Chiefs '17/'18 Kit Launch
Launch of the 2017/18 Kaizer Chiefs soccer kit.
Doritos - Packet A vs B
Concept and rollout of the 'A versus B' campaign, where the public were presented with two packs in stores, but could only defend one.
Huffpost SA - 'Tito Mboweni' By Cassper Nyovest Is The Second-Biggest Heist Of 2017
As a lover and maker of Hip Hop music, I wanted to share my thoughts about one of the biggest rap songs of 2017, Cassper Nyovest's Tito Mboweni.
We've Only Got Ourselves To Blame For Celebs' Shady PR Stunts
Mainstream media is not interested in artists' work as it is in scandals and tricky publicity stunts that have little to do with their talent.
I-Worry Yam Regarding a 'Faceless' #FeesMustFall2016
The Fees Must Fall movement was the first of its kind in the world. These were my thoughts on the decision to make it a movement without any single leader.
Cashtime Life Records - #CashtimeNakedTruth
The label was going through some turmoil. Fans of the label's artists were demanding answers. I worked with the label to organise 'Twitterviews' where broadcasters and the public could get a chance to ask their burning questions.
Why I'm Not Changing My Facebook Profile Picture to The French Flag - Blavity
Opinion piece on social media responses to real-world crises.
The South African Breweries - Mini-Doccies (Swinkie)
A video series where the South African Breweries gave tavern owners the platform to share news about initiatives they started in order to improve their surrounding communities and promote responsible drinking. We named the series Tavern Talks.
In this video, we spoke to Kedibone, the owner of Swinkie’s Tavern in Tembisa, to get some insight into her efforts in improving the community in which she lives.
In this video, we spoke to Kedibone, the owner of Swinkie’s Tavern in Tembisa, to get some insight into her efforts in improving the community in which she lives.
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Email: skhumbuzo.tuswa@gmail.com