Durex South Africa - Tactical Tweet (Family Day)

Family Day is an occasion that is celebrated by millions around the world every single year. I thought this was a great opportunity to remind our followers that not everyone sees babies as 'bundles of joy'. 

Results: 

Durex SA trended in South Africa and had people from all over Africa, the UK, the USA and even South America commenting on it. All this happened organically i.e. with zero paid budget.

Link(s):
https://twitter.com/DurexSA/status/714346322409734145 
https://twitter.com/TrendsCapeTown/status/714419489287352320
https://twitter.com/TopRT_ZA/status/714392903364128769