Doritos - Packet A vs B

Background

Doritos had two flavours they wanted to bring to their market, but only one could stay. Fans had to vote online and on the shelves to keep their favourite flavour. 

Challenge

Doritos wanted to launch the 'A versus B' campaign on social media using a video. I wrote the script and was involved in directing the two actors, one of whom is an Emmy-award-winning comedian.

Solution