Colgate SA - UGC Competition

Challenge:

Colgate SA needed to launch a USSD competition where winners get their children awarded a scholarship to fund their studies from Grade 1 - 7. 

Challenge:

There was no budget to shoot a big TV ad.  

Solution:

We created a Whatsapp line to introduce an additional entry mechanic to USSD. If parents got their children to send a Whatsapp Voice Note where they say what makes them smile about starting school, they secured an entry into the draw. 

Sample Posts: